Reading a book called "Made to Stick"
Here's what I'm processing so far:
1) What is my core message?
2) Why isn't it already happening naturally?
3) What is the "win" in terms of my core message? And how do I make those "wins" more concrete?
4) What are our "milestone moments"?
How would you answer these questions?
Here's what I'm processing so far:
1) What is my core message?
2) Why isn't it already happening naturally?
3) What is the "win" in terms of my core message? And how do I make those "wins" more concrete?
4) What are our "milestone moments"?
How would you answer these questions?
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