Secret Stadium Sauce

As a leader in the local ministry setting where I am privileged to serve there are a couple of challenges that I am always pushing for greater clarity around.

1) We have to differentiate our message from dozens of other churches in our area. We must stand out in people's minds. What is the "secret sauce" of our church? I think of Miller Park's "secret stadium sauce." Individuals who commit themselves to the mission of "connecting people to life in Jesus" at Christ Memorial should be able to answer the following question: At the end of the day, how does Christ Memorial leave me distinctly advantaged?

2) What is our brand promise at Christ Memorial? Our promise has to be an expression of Christ Memorial's DNA (our vision frame)--who we are; our values, our dreams and aspirations. We can't over promise and try to be something that isn't authentic. We can't promise something that isn't true Christ Memorial.

So, what is our brand promise? What is the "secret sauce" of Christ Memorial? Why would anyone want to drive by other churches to come to ours?